An easy £4.99 add-on
Give shoppers a meal idea to go with the meat or fresh produce they are buying.
Year-round trade · For butchers, farm shops & delis
Recipe kits that turn a counter conversation into a meal idea. Fifteen recipes, a £4.99 RRP and a colourful countertop display.

Give shoppers a meal idea to go with the meat or fresh produce they are buying.
Measured spices, pastes and sauces vary by recipe, with a clear recipe card to cook from.
Barcoded, ambient packs that work at the counter or on a shelf, all year round.

Make the most of your counter
The display puts colourful packs and a simple meal prompt within easy reach: just add your butcher’s beef, chicken or pork. A kit added to an existing purchase creates another gross profit opportunity, while a new recipe gives shoppers a reason to try a different cut.
Ask us about display specifications, availability and the right assortment for your shop. Display supply and terms are confirmed with your quote.
Discuss a counter display
Another way to display
Group the colourful packs together and use shelf-edge POS to explain the meal idea at a glance. Position them near complementary ingredients to encourage an extra item in the basket.
Add the gift sets alongside them when gifting is in season, so the same space can serve everyday cooking and Christmas shopping.
Find a display for my shopIllustrative display and tasting concepts. Layouts, POS, display supply and tasting support are agreed with your trade enquiry.
Start a better counter conversation
Put a recipe idea next to the fresh ingredients. Here are three easy places to start.

A bold meal idea for the beef counter. The recipe also offers a tofu alternative.
RRP £4.99 · serves four

A familiar favourite with measured spices, pastes and a clear recipe card.
RRP £4.99 · serves four

A savoury-sweet Vietnamese dish that gives shoppers another reason to try pork.
RRP £4.99 · serves four
Recipe kits contain ambient ingredients. Meat, vegetables and cupboard essentials are purchased separately. Cook according to the recipe card.
In-store tastings
Turn a product on the shelf into something shoppers can taste, talk about and cook at home.

Promote a tasting date through your shop window, email and social channels. Make it a moment for new and regular shoppers to discover the range.
Let shoppers try a cooked recipe, then put the kit and the fresh ingredients within easy reach.
Suggest a different recipe for their next visit. Track kits sold and linked fresh-food purchases to see what works for your shop.
Tell us your location, space and preferred dates. We’ll discuss a suitable format and confirm support, availability and any costs with you.
Keep discovery on the menu
Build an assortment for your shoppers, then give them something new to try on their next visit.
Demand with a track record
Thousands of online orders have already put Tyga into the hands of food lovers.
That history gives buyers a useful starting point: distinctive gifts, a clear cooking experience and a range with established consumer appeal.
Historical figures for Tyga across notonthehighstreet: 8,700+ cumulative orders and a 4.8/5 brand rating, covering the Tyga range.
Useful to know
Measured spices, pastes, sauces and other ambient ingredients vary by recipe, with a recipe card. The cook adds the fresh ingredients and cupboard essentials listed on the card. Each kit serves four when prepared as directed.
Unopened products are stored in a cool, dry place away from direct sunlight. The range has a stated 12-month shelf life; check each pack’s best-before date and ask us about the dates available for your order.
Request the current brochure for private trade prices and ordering terms. We will confirm quantities, lead times and carriage with your quote. Approved stockists can sign in through the trade area.
Tell us about your shop and the range you are considering. We can discuss samples, product imagery, POS, counter displays and in-store tastings. Tell us your location, available space and preferred dates; we will confirm availability, support and any costs with your quote.
Let’s talk trade
Ask for the recipe-kit range, private trade prices, countertop displays and tasting support.
Request the trade packFields marked * are required.
Trade prices and commercial terms are supplied privately with the brochure.